Messages, Google’s primary RCS (and SMS, MMS) messaging app now provides a complete over-the-top RCS experience between anyone using Messages on Android devices with full fallback to SMS when the other party does not support RCS.Īnd that footprint is growing. But Google’s RCS platform continued to expand and build out across the world. In the United States, SMS messaging skyrocketed at the start of lockdowns and remained heavily elevated for many months.Ī2P SMS messaging also increased its prominence as more and more businesses turned to messaging to quickly reach and engage consumers.Ĭarrier-based RCS messaging, on the other hand, struggled somewhat during 2020. In terms of communications and commerce, people turned to mobile more than ever. The last year has proven extremely challenging for Americans (as well as virtually everyone around the world) due to the ongoing pandemic. But carriers can, and will leverage investments and learnings from CCMI, which will further accelerate their RCS implementations. That said, there’s still not full carrier interoperability other than users of Google’s Messages messaging app on Android devices. But each of the three major carriers has indicated that they remain fully committed to RCS activities. Certainly, we’re sad for the many individuals and a few companies that tried to make CCMI successful. This should be viewed in a very positive light. Carriers have also been heavily engaged on 5G: acquiring spectrum, rolling out new infrastructure, and launching for usable coverage.īut the end of CCMI doesn't mean the end of RCS for Americans. Carriers were laser-focused on supporting Americans throughout the first year of the COVID-19 pandemic. And 2020 was a tumultuous year, to say the least. When the U.S.’s Cross Carrier Messaging Initiative (CCMI): a joint venture between Verizon, AT&T, and T-Mobile) was announced in a Light Reading article on April 13th, the headline read “Verizon, AT&T, T-Mobile kill RCS plans.” Similarly, the online newsletter noted “ American telcos have sounded another death knell for RCS.”ĬCMI was announced in the autumn of 2019, but it never did much other than announce its formation. We're now seeing RCS starting to face similar headlines. And throughout the world, it remains one of the, if not the, most popular business messaging channels. Yet, here we are in May 2021, and SMS is still a powerhouse messaging channel. In many markets, SMS is still the leading Person-to-Person messaging channel. Over the last 20+ years, we’ve all seen the headlines predicting the demise of SMS messaging. Ready to use RCS to get ahead of the competition? Learn more here!.But the end of CCMI doesn't mean the end of RCS for Americans.Over the last 20+ years, we’ve all seen the headlines predicting the demise of SMS messaging.
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